
How to compose a Blend of Value and Growth Stock Portfolio
Instead of concentrating on only one style of investing, investors
can choose a blend of value and growth stocks for their portfolios.
Within this blend, there may be a bias toward one or the other style
or a straight 50 percent allocation to each style. Generally, it is one
style that tends to outperform the other style at a single point
in time, so by investing in a blend of growth and value stocks,
investors can benefit from the winning style. Another advantage of
a blend is that investors avoid the question of when to pick the top
of the winning style and when to enter the style that is expected to
increase. The blend strategy of having exposure to both growth
and value stocks lowers volatility risk.
The divergences in returns of the different styles of investing
over time suggest that for buy-and-hold investors, who are not
willing to time the different sectors, a blended portfolio of value
and growth stocks spread among the different stock size categories
is the answer. As market conditions change, the leaders in the stock
markets eventually become the laggards, and then, over time, this
process reverses. By diversifying into the different sectors of the
market, investors avoid timing and market performance decisions.
By going for a blend of stocks from value and growth styles,
investors may be sacrificing on short-term performance, but they
reduce their risk of having all their stocks invested in one equity
style. For example, when interest rates go up, this has a more
devastating effect on growth stocks than on value stocks. The
reason is because growth stocks have higher P/E ratios, and with
their high expectations, they are punished more severely than
value stocks with their low P/E multiples and low expectations.
For example, by investing in an underperforming sector such
as growth stocks, investors are taking advantage of the disparity in
the markets to create opportunities. Examining what has happened
in the market is a case in point. Value stocks have risen in the years
after the Internet bubble, and many value stocks are no longer
undervalued. This does not mean that investors should change
their portfolios whenever there is some economic news. By broadening
ownership into stocks that have not contributed to the rise in
performance, investors can seek a balance between the leader and
laggard stocks in the market.
Table 13–5 lists some value and growth stocks. The stocks
were selected based on growth with a bias toward value. Growth
stocks selected had either one-year growth rates in sales or earnings
of greater than 14 percent. Because growth stocks have been the laggard
style, the time horizon for growth in sales and earnings was
reduced from three years to one year. The value stocks selected had
P/E ratios of less than 12 and the potential to grow their future
sales and earnings.
Reasons for Selecting These Stocks
In this blended portfolio of value and growth stocks, the emphasis
was on finding stocks that were priced like value stocks but that
also had greater growth rates. Stocks were screened, and only stocks
that had P/E ratios of less than their growth rates were chosen.
Cisco Systems was a borderline example, and Amgen an exception.
Cisco Systems expanded its business operations through increased
market share in the communications network and information technology
sectors in addition to acquiring key companies to make the
company more competitive. Cisco Systems seems to be a turnaround
story after the technology slump in 2000, judging from its
one-year growth in sales and earnings. Amgen, a leading biotechnology
company, has a stream of successful products (Epogen,
Aranesp, Neulasta, Neupogen, and Embrel) on the market, along
with a number of promising drugs in the pipeline. Amgen had
a disappointing year through November 2006 in terms of sales
growth and a decrease in income. However, Amgen’s profit margins
are higher than those in the industry, and it has the potential
to increase its future sales and earnings growth. Oracle acquired
four business software companies in 2006, which puts Oracle in a
position to expand its market share in its industry.
Table 13-5
Portfolio of a Blend of Growth and Value Stocks

The last three stocks in Table 13–5 are value stocks. D. R. Horton
is a home-building company in the United States. Stocks of homebuilding
companies are cyclical and decline in price when the
Federal Reserve raises interest rates. As of November 2006, these
stock prices have plummeted from their record highs owing also to
fears of an economic slowdown. A patient investor willing to wait
out the three- to five-year cycle for these stocks to rebound would
find value in the home-building stocks, particularly the larger companies
that pay dividends. Citicorp is a diversified financial services
company that is growing globally. With close to a 4 percent dividend
yield and trading at 12 times trailing earnings, there seems to be little
risk of loss for shareholders purchasing the stock. ExxonMobil is
a well-run integrated oil company that continues to grow in all types
of economic climates. Historically, ExxonMobil managed to expand
its earnings despite the price of oil. When oil was trading in the
low double digits over a decade ago, ExxonMobil increased its earnings
by trimming expenses and continued its profitable trend when
oil went up in price in later years. Shareholders have benefited
because ExxonMobil has consistently raised its dividends, making it
a relatively profitable investment.
Avery different portfolio also could be assembled with different
interpretations of value and growth definitions. Fifty percent of
this portfolio is in low P/E ratio value stocks that have good earnings
expectations in the future and the balance of the portfolio put
into stocks that are the leaders in their fields and have experienced
exceptional growth despite their high P/E multiples.
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